Watch UVA on ESPN360.com, Thoughts on Steaming Television

Well it appears that Comcast struck a deal with ESPN360.com to open the streaming up to their customers.  I happened to notice this by luck, checking the 360 site for today’s Clemson game.  How happy was I to discover full access to the site, no logins, and all the steaming goodness of college football

A side thought, I am running an old Pentium 4 into the TV that I picked up from work.   Working with an ATI Remote Wonder, I am able to navigate Hulu’s desktop app and control the ESPN360 nearly seamlessly.  Cable and the TiVo’s collection of my favorite programs will be missed, but on demand Internet steaming is definitely the future. Hopefully local television and their parent companies will realize the future and offer web based steaming of their local broadcast.  Being able to queue up your own program is nice, but sometimes I enjoy letting the pros figure out the schedule.  How about some XML based broadcast exchange.  You want a program, you submit a request for the steam, and different companies compete to fill the request.  Queuing for each section of programming is on half hour increments to all help with bidding and some standard of which commercials may be inserted.  You choose your broadcast company.  They know what you like, sorta how Netflicks knows how you like your movies, they the multiplex steams of your taste.  Some steams are traditional scheduled based broadcast while others are a dynamic blend based off of your preferences.  Broadcasters are paid off of the value of their steam, just like normal television, and the multiplexers sell their audience. Everyone wins.

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